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Avoiding Data Disaster: Many small businesses fail to protect their core documents from the threat of calamity
Originally Published In: The Sacramento Bee
Title: Avoiding Data Disaster: Many small businesses fail to protect their core documents from the threat of calamity
Publication Date: Wednesday, June 4, 2003
Author: Cathleen Ferraro -- Bee Staff Writer
URL: http://www.sacbee.com/content/business/tech/story/ 6787860p-7738579c.html
After a huge fire last year, five managers of New Home Building Supply
huddled in one of the spared buildings -- a concrete storage shed with three
walls -- and struggled to reconstruct the business.
Records had gone up in flames, and store leaders had to rely only on their
collective memory to create a new a customer list that dated back to 1949.
"It was an arduous process," said Rob Laurrance, spokesman for the lumber
yard and hardware store that also lost employee files, accounts payable and
receivable documents, legal contracts, credit applications, tax returns and
the entire hardware store.
Like this Sacramento building supply store, many small businesses aren't
protecting core documents -- the spinal cord of every company -- despite the
threat of terrorist attacks or disasters such as tornadoes, hurricanes,
earthquakes and fires.
This oversight can prove to be a fatal mistake. In a 2002 study, the research
firm Gartner reported that 40 percent of small-and midsized companies that
experience a sudden misfortune go out of business within five years.
"Most people have a false sense of security, especially if they're in a new
building," said Kit Miyamoto, chief executive of Marr Shaffer & Miyamoto, a
West Sacramento engineering firm that specializes in earthquake loss
consulting. "Usually companies are worried about loss of life when they call
us in ... and they don't always think about the loss of records, but they
should."
Miyamoto estimated that an earthquake registering 5.0 to 6.0 on the Richter
scale would likely cause 5 percent to 20 percent damage to most local
commercial buildings, depending on their age. While not a devastating slice
of any structure, the damage is still potentially pivotal in a company's future.
"If data (are) stored in that area where there's the greatest damage, then
you may lose 100 percent of your vital records even though only 5 (percent)
to 20 percent of the building is actually unusable."
Small and midsize businesses often use "guesswork" -- relying on their
experience rather than an outside assessment -- in formulating a disaster
recovery plan, if they have one at all, according to a recent study titled
"Preparing for Organizational Disasters" by Gartner, which is based in
Stamford, Conn.
The primary reason: IT managers say their budgets are too small to hire an
expert.
Instead, firms expect their insurance policies to carry them after a calamity.
But that can be dicey. Insurers typically want receipts and other records to
verify the loss.
So, what if the business can't produce the documents because they were
destroyed? "The insurance claim payout will probably be delayed, denied or
reduced," said Van Carlisle, chief executive of Fire King International. The
Indiana manufacturer produces fire-resistant files and safes for protecting
paper or electronic documents.
Of course, some small businesses protect their vital records with off-site
electronic copies updated daily. And they are some of the die-hard preachers
of the ritual.
"I tell all my customers there are only two kinds of people -- those who have
lost data and those who are going to lose it," said Thom Finks, owner of
Sundance Computers in Auburn.
Seven years ago, the small computer maker and retailer suffered a $38,000
loss after a burglary. For Finks, the incident was just like a natural disaster,
as he faced the draining task of replacing swiped and damaged goods.
Sundance's $1 million insurance policy covered the losses, but mostly
because Finks had a backup disk with every shred of information needed to
run his business -- vendor data, invoices, check ledgers, customer lists,
employee files -- that he carted home each night. From that alone he was
able to submit an adequate insurance claim.
"There's no insurance policy that could ever bring back the names and
numbers you need," Finks said.
The vital-records preservation industry has been emerging since the early
20th century, when America was undergoing rapid urbanization and had
already suffered through several huge fires -- in Chicago, Baltimore and San
Francisco.
Back then the solution was to store essential paperwork in fire-resistant safes
or vaults inside companies.
Today the field -- formally known as business continuity and disaster
recovery -- has blossomed into dozens of players with technological expertise
in data backup systems and storage in off-site locations.
"Companies are more dependent than ever before on the information they
house," said Robert Hartwig, chief economist at the Insurance Information
Institute. "This is more true today than it was even as recently as 1992,
when there wasn't much Internet. Records, documents, it's the key to
survival in the Information Age."
New Home Building Supply certainly knows that. Managers were able to recreate
only about 85 percent of the store's precious customer list after last
year's fire.
They also had to re-create new Department of Motor Vehicle registration,
deeds, titles, legal documents, customer credit applications and employee
files. All data are backed up regularly and electronically shipped off-site.
"Now we'd only lose a day or two of data," said Laurrance, the company
spokesman. "Not a business life's worth."
About the Writer
The Bee's Cathleen Ferraro can be reached at (916) 321-1043 or cferraro@sacbee.com.
Copyright The Sacramento Bee.
Originally Published In: The Sacramento Bee
Title: Avoiding Data Disaster: Many small businesses fail to protect their core documents from the threat of calamity
Publication Date: Wednesday, June 4, 2003
Author: Cathleen Ferraro -- Bee Staff Writer
URL: http://www.sacbee.com/content/business/tech/story/ 6787860p-7738579c.html
Copyright 2003 Vital Records Protection.org
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